Search engine optimization has been proven to be a boon for online businesses. It is that one technique, which when done effectively can create immense visibility and traction for your website and result in generating a higher ROI for your business. Here are some compelling reasons why your business requires SEO:
• 62% of users have been found to click links that are displayed on the first page of search results
• 40% of online businesses engaging in SEO practices have generated over 500 % in returns on their investment, compared to a meager 22% who used pay per click campaigns instead.
• 67% of consumers prefer organic search results while shopping for products or services online.
• 80% of web traffic online is generated through search engines.
How SEO can benefit your business?
• Generates a higher return on investment (ROI)
• Very cost effective and reliable marketing technique
• SEO strategies result in higher sales conversions for an enterprise
• A comprehensive SEO strategy can create a phenomenal online presence for a business
• Provides precise and relevant search engines to the user which results in an increased flow of web traffic
Importance of SEO
The success of every online enterprise is determined by two major factors – visibility and traffic. Given the cutthroat competition that is prevalent online, it is imperative for an online business to gain visibility for their products and services to ensure their longevity. Search engine optimization is the quintessential technique that can instantly drive qualitative web traffic to your site and create awareness about your brand and your products among millions of users on the web. This would enable you to phenomenally expand your consumer base and quadruple your business profits.